No Phone Zone Campaign
SKILLS
Branding
Logo Design
Graphic Design
Environmental Design
UI Design
Photo-Editing
TOOLS
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
WHAT IS NO PHONE ZONE?
No Phone Zone is a national program that focuses on educating about “distracted driving” — the dangers of talking or texting on the phone while driving a vehicle. Over the last decade, distracted driving has swelled into a national epidemic. Oprah Winfrey and Harpo Studios teamed up with FocusDriven in 2010 to create No Phone Zone - a campaign working to change our cell phone behavior and ultimately prevent more senseless tragedies from happening. It is No Phone Zone’s mission to break America’s addiction to talking and texting while driving and bring Americans back to reality before more lives are lost.
OBJECTIVE
Focus on appealing to younger drivers and bringing awareness of the dangers of distracted driving. Currently, promotion for this campaign is only done through spread of word. Rebrand will further the awareness of distracted driving through different forms of media.
Wordlist
texting
driving
car road
wheel
phone
tires
tire marks
bold
traffic signs
headlights
cartoon
mascot
fun
danger
alert
informative
impact
humorous
expressive
Moodboard
Because the goal of this rebrand is to appeal to younger drivers, I wanted the logo to have a phone mascot representing the brand.
Logo Design
Final Logo
Meet the No Phone Zone mascot - a grumpy, old phone that’s sick and tired of people using their phones while driving. The Mascot logo and Wordmark can be used together or individually and can be displayed on any background, light or dark.
Branding
The tagline for No Phone Zone is “Drop the Phone and Drive!”, which must be included on all marketing for the campaign to spread awareness about distracted driving.
No Phone Zone App
The No Phone Zone App is designed to prevent drivers from using their phone while driving. When the app is launched , a screen will pop up asking “Are you driving?”. Once the driver marks yes, all messages and phone calls will be silenced and an auto-reply message is sent saying you are behind the wheel.
