No Phone Zone Campaign

SKILLS

Branding

Logo Design

Graphic Design

Environmental Design

UI Design

Photo-Editing

TOOLS

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

WHAT IS NO PHONE ZONE?

No Phone Zone is a national program that focuses on educating about “distracted driving” — the dangers of talking or texting on the phone while driving a vehicle. Over the last decade, distracted driving has swelled into a national epidemic. Oprah Winfrey and Harpo Studios teamed up with FocusDriven in 2010 to create No Phone Zone - a campaign working to change our cell phone behavior and ultimately prevent more senseless tragedies from happening. It is No Phone Zone’s mission to break America’s addiction to talking and texting while driving and bring Americans back to reality before more lives are lost.

OBJECTIVE

Focus on appealing to younger drivers and bringing awareness of the dangers of distracted driving. Currently, promotion for this campaign is only done through spread of word. Rebrand will further the awareness of distracted driving through different forms of media.

Wordlist

texting

driving

car road

wheel

phone

tires

tire marks

bold

traffic signs

headlights

cartoon

mascot

fun

danger

alert

informative

impact

humorous

expressive

Moodboard

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Because the goal of this rebrand is to appeal to younger drivers, I wanted the logo to have a phone mascot representing the brand.

Logo Design

Final Logo

Meet the No Phone Zone mascot - a grumpy, old phone that’s sick and tired of people using their phones while driving. The Mascot logo and Wordmark can be used together or individually and can be displayed on any background, light or dark.

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Branding

The tagline for No Phone Zone is “Drop the Phone and Drive!”, which must be included on all marketing for the campaign to spread awareness about distracted driving.

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No Phone Zone App

The No Phone Zone App is designed to prevent drivers from using their phone while driving. When the app is launched , a screen will pop up asking “Are you driving?”. Once the driver marks yes, all messages and phone calls will be silenced and an auto-reply message is sent saying you are behind the wheel.

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© 2020 by Kristina Ramos

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