No Phone Zone Campaign
WHAT IS NO PHONE ZONE?
No Phone Zone is a national program that focuses on educating about “distracted driving” — the dangers of talking or texting on the phone while driving a vehicle. Over the last decade, distracted driving has swelled into a national epidemic. Oprah Winfrey and Harpo Studios teamed up with FocusDriven in 2010 to create No Phone Zone - a campaign working to change our cell phone behavior and ultimately prevent more senseless tragedies from happening. It is No Phone Zone’s mission to break America’s addiction to talking and texting while driving and bring Americans back to reality before more lives are lost.
Focus on appealing to younger drivers and bringing awareness of the dangers of distracted driving. Currently, promotion for this campaign is only done through spread of word. Rebrand will further the awareness of distracted driving through different forms of media.
The tagline for No Phone Zone is “Drop the Phone and Drive!”, which must be included on all marketing for the campaign to spread awareness about distracted driving.